Category: Merchants

The pitfalls of AI for customer experience

Mathew Conn, Group CRO, MerchantsThe number of local businesses harnessing AI technology has drastically increased in 2020, as customers look to drive their own experiences with brands and businesses through omnichannel strategies. However, the level of understanding around the best use of AI technologies, like chatbots, remains low.In 2019, a report

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